About

I built this site to find good companies to invest in, so a wrong figure would be a serious problem for me. I have other AIs check the content as far as possible, and I set it up so that anything can be confirmed in the primary source when needed. Reading these analyses also shows me things I hadn’t seen from the primary documents alone, so I use the site for my own learning too.

You don’t need to trust what’s written here. Use it first as a tool for getting the overall picture of a company, and do the detailed analysis yourself.

In my experience, companies that can’t earn steadily tend to see their share prices struggle to rise. I think holding a company that grows over the long term ends up giving a better dividend yield than buying a high yield today. I also suspect that companies with strong brands tend to recover more easily after their shares fall.

This comes from my personal experience. I haven’t tested it against data, and it isn’t a recommendation to buy or sell any stock.

If you read along those lines, this order works well:

• Does it earn steadily? See “Six years of financials” for the sales and profit trend, and “Earnings quality” for whether profit is backed by cash.
• Can it keep growing? See “Business model” for how it makes money, and “Is ROIC above WACC?” for how efficiently it uses capital.
• Where does its strength come from? See “Strengths & weaknesses”, “Competitors & peers” and “Flagship products & services”.
• What could go wrong? See “Risks” and “Legal & regulatory matters”.
• Check anything that matters in the original: each page links to the 10-K and other filings.