KabuDo

NYSE: PRU · Life & Health Insurance

Prudential Financial

Prudential Financial, based in Newark, New Jersey, is a global financial services company and active investment manager with about $1.609 trillion of assets under management at end-2025. It reports PGIM (asset management), U.S. Businesses (Retirement Strategies, Group Insurance, Individual Life) and International Businesses (mainly Japan). 2025 total revenue was $60,774 million and net income attributable to Prudential $3,576 million (diluted EPS $9.99); segment adjusted operating income before taxes was $6,637 million, led by Retirement Strategies ($3,445 million) and International ($3,247 million). In 2026 it suspended new sales at Prudential of Japan after an internal investigation into employee misconduct, and on October 20, 2026 agreed to sell its Brazil and Mexico life businesses to CNP Assurances for about $4.025 billion.

Last updated

Analysis last edited: November 1, 2026 · Financial data fetched: November 1, 2026 09:44 (SEC EDGAR) · Source 10-K filed: February 12, 2026

Built on10-K FY2025 · filed 2026-02-1210-Q (quarter ended 2026-09-30) · filed 2026-11-04Proxy statement (2026)

Next update expectedAfter FY2026’s 10-K is filed (roughly 60–90 days after fiscal year end (sooner for larger filers)), financials and analysis will be refreshed.

01

At a glanceFrom SEC data

Eight headline measures, each placed among the companies covered on this site.

Revenue growth
1.3%

Higher than 7% of 44 financial companies

Average yearly growth over the years shown

Net margin
5.9%

Higher than 7% of 45 financial companies

Latest fiscal year (FY2025)

Return on equity
11.9%

Higher than 40% of 45 financial companies

Latest fiscal year (FY2025)

Equity ratio
4.2%

Higher than 9% of 45 financial companies

Equity ÷ total assets

Cash conversion
1.75x

Higher than 66% of 44 financial companies

Operating cash flow ÷ net income

Dividend raises
5 of 5

Years the dividend per share rose, of the last 5

P/E today
11.1x

Latest close 2026-11-04; trailing 12 months to 2026-09-30

Beta
0.86

Above 1 = moves more than the market

Each marker shows where this company sits among the financial companies covered on this site, not all listed companies (left = lowest, right = highest). A high position is not automatically good — for net debt ÷ EBITDA, higher means more debt. Details and formulas are in the sections below and in How to read this.

02

Valuation todayFrom SEC data

Price-based measures at the latest close, next to the same measures at the last fiscal year-end.

Share price$123.42close on 2026-11-04

Market cap$42.94B

P/E today
11.1x

At FY2025 year-end: 11.3x

Earnings: trailing 12 months to 2026-09-30

P/B today
1.3x

At FY2025 year-end: 1.2x

Book value at FY2025 year-end

EV/EBITDA today
—

At FY2025 year-end: —

EBITDA for FY2025

FCF yield today
—

At FY2025 year-end: 0.0%

Free cash flow for FY2025

Dividend yield today
4.4%

Dividends per share for FY2025

“Today” uses the latest closing price (2026-11-04, Yahoo Finance daily closing prices) and shares outstanding at the last fiscal year-end. The rest of this page — including the financial table and ROIC vs. WACC — uses fiscal year-end prices. These are reference figures, not a judgment of whether the stock is cheap or expensive.

03

What changed since last earningsFrom SEC data

The latest reported quarter against the same quarter a year earlier, the balance sheet against the previous quarter-end, and what management said in its latest earnings release.

Quarter ended Sep 30, 2026.

  • Revenue↓ −19.2%$17.89B → $14.45B (vs. a year earlier)
  • Net income↓ −3.0%$1.43B → $1.39B (vs. a year earlier)
  • Diluted EPS↓ −1.2%$4.01 → $3.96 (vs. a year earlier)
  • Cash↑ +23.3%$15.16B → $18.69B (vs. previous quarter-end)
  • Long-term debt↑ +0.5%$19.66B → $19.77B (vs. previous quarter-end)

Source: Form 10-Q ↗ (SEC XBRL). Long-term debt is the tagged long-term debt figure and leaves out short-term borrowings.

From the earnings release of Nov 3, 2026.

Key changes

  • Returned $741M to shareholders. Source sentence
    Capital returned to shareholders totaled $741 million, including $250 million of share repurchases and $491 million of dividends, versus $731 million of capital returned to shareholders in the year-ago quarter.
  • Third-party net inflows of $7.7B institutional and $1.3B retail. Source sentence
    Third-party institutional net inflows of $7.7 billion and third-party retail net inflows of $1.3 billion were primarily driven by public credit inflows, partially offset by public equity outflows, reflecting the ongoing industry trend away from active equities.

Written by AI. A line appears only if its figures and direction match the quoted sentence, which an automatic check confirms. Companies' outlooks are their own and may not be met. Read the release ↗

04

Company profileFrom SEC dataShow

Legal name
PRUDENTIAL FINANCIAL INC
Headquarters
NEWARK, NJ
Incorporated in
New Jersey
Fiscal year end
12/31
Exchange & ticker
NYSE: PRU
Industry
Life & Health Insurance
CIK
1137774

Workforce (as of FY2025 year-end)

  • Employees

    36,824

Source: Form 10-K (FY2025) cover page and business description

05

Earnings calendarFrom SEC dataShow

When the company reports each quarter: the quarter-end date, the day results were released, and when the 10-Q or 10-K was filed.

Next report

Q4 FY2026

Quarter end: December 2026. In past years, Q4 results were released 34–37 days after quarter end (Feb 3, 2026; Feb 4, 2025; Feb 6, 2024). No date has been announced in the sources this site uses.

Reporting pattern

  • Fiscal year ends around December 31.
  • Reports four times a year: three quarterly reports (10-Q) and an annual report (10-K) for Q4.
  • Earnings releases came 29–37 days after quarter end over the last 12 quarters.
QuarterQuarter endedEarnings release (8-K)Report filed (10-Q / 10-K)
Q3 FY2026Sep 30, 2026Nov 3, 2026 (+34 days)Nov 4, 2026 10-Q (+35 days)
Q2 FY2026Jun 30, 2026Aug 4, 2026 (+35 days)Aug 5, 2026 10-Q (+36 days)
Q1 FY2026Mar 31, 2026May 5, 2026 (+35 days)May 6, 2026 10-Q (+36 days)
Q4 FY2025Dec 31, 2025Feb 3, 2026 (+34 days)Feb 12, 2026 10-K (+43 days)
Q3 FY2025Sep 30, 2025Oct 29, 2025 (+29 days)Oct 30, 2025 10-Q (+30 days)
Q2 FY2025Jun 30, 2025Jul 30, 2025 (+30 days)Jul 31, 2025 10-Q (+31 days)
Q1 FY2025Mar 31, 2025Apr 30, 2025 (+30 days)May 1, 2025 10-Q (+31 days)
Q4 FY2024Dec 31, 2024Feb 4, 2025 (+35 days)Feb 13, 2025 10-K (+44 days)
Q3 FY2024Sep 30, 2024Oct 30, 2024 (+30 days)Oct 31, 2024 10-Q (+31 days)
Q2 FY2024Jun 30, 2024Aug 1, 2024 (+32 days)Aug 2, 2024 10-Q (+33 days)
Q1 FY2024Mar 31, 2024Apr 30, 2024 (+30 days)May 2, 2024 10-Q (+32 days)
Q4 FY2023Dec 31, 2023Feb 6, 2024 (+37 days)Feb 21, 2024 10-K (+52 days)

Source: SEC EDGAR filing history. Release dates are the dates the earnings release was furnished to the SEC on Form 8-K (Item 2.02), which is normally the day results are announced. For a quarter whose 10-Q or 10-K isn’t filed yet, the date is the latest Item 2.02 8-K since the previous report, which may be a preliminary or other results-related update. Fiscal years are labeled by the calendar year in which they end.

06

Flagship products & servicesSite analysis

  • PGIM

    Asset management

    Investment management across fixed income, equities, real estate and private credit for institutional and retail clients.

  • Retirement Strategies

    Pension risk transfer and annuities

    Institutional retirement solutions and individual annuities.

  • Group Insurance

    Group benefits

    Group life, disability and supplemental health, including medical stop loss from 2025.

  • Individual Life

    Life insurance

    Term, universal and variable life insurance.

  • International Businesses

    Japan life and retirement

    Life insurance and retirement products sold through Life Planners and other channels.

From the Form 10-K, FY2025.

U.S. and worldwide share of flagship products/services

Prudential does not state a market share in its 10-K.

Reviewed: Form 10-K (FY2025) · Form 10-Q (quarter ended 2026-06-30)

07

Recent strategic focusSite analysis

Recent developments.

  1. Q2 2026 results

    Q2 revenue $15,661M (vs $13,726M); net income attributable to Prudential $985M (vs $533M); diluted EPS $2.80 (vs $1.48).

    Source: Form 10-Q (quarter ended 2026-06-30)

  2. Prudential of Japan

    After an internal investigation into employee misconduct, new sales were suspended from February 9, 2026 and extended through November 5, 2026; the FSA is conducting onsite inspections.

    Source: Form 10-Q (quarter ended 2026-06-30) — Note on Commitments, Contingent Liabilities and Litigation and Regulatory Matters

  3. Latin America exit

    Agreed on October 20, 2026 to sell Prudential of Brazil and Mexico to CNP Assurances for about $4.025B.

    Source: Form 8-K (2026-10-20) — Item 8.01

08

Key figures at a glanceFrom SEC data

FY2020–FY2025, 6 years.

Total revenue (FY2025)

$60.77B

As reported in the 10-K

Revenue CAGR (5 years)

+1.3%

formula(last-period revenue ÷ first-period revenue) ^ (1 ÷ years) − 1

e.g.($60,774M ÷ $57,033M) ^ (1÷5) − 1 = 1.3%

termsCAGR · ^ (exponent) · Revenue (net sales)

ROE (FY2025)

11.9%▲favorable

6-year average: 6.6%

As reported in the 10-K

P/B (FY2025 end)

1.21x

formulafiscal year-end closing price ÷ book value per share

e.g.$112.88 ÷ $93.23 = 1.21x

termsP/B · BVPS

Period-end (fiscal year-end) value, not today's P/B

  • ―

    Revenue grew +1.3% a year over 5 years (modest growth)

    From $57.03B in FY2020 to $60.77B in FY2025. The annualized rate (CAGR) makes it possible to compare growth pace across companies of different sizes.

  • ―

    ROE averaged 6.6% over 6 years (latest: 11.9%)

    How much profit was generated on shareholders’ equity. Roughly 10%+ is often cited as solid for a U.S. company, though this varies a lot by industry and capital intensity.

09

Business modelSite analysis

Collects premiums and deposits for life insurance, annuities, pension risk transfer and group benefits, invests them, and earns fees managing third-party assets through PGIM.

How money and goods flow at Prudential Financial
  1. 01 what it draws on

    Inputs & resources

    • 36,824 employees (22,945 outside the U.S.)
    • General account investment portfolio
    • Life Planner, Life Consultant and third-party distribution
  2. 02 what it does

    Activities

    • PGIM: public and private fixed income, equities, real estate and alternatives
    • Retirement Strategies: pension risk transfer, annuities and longevity reinsurance
    • Group Insurance and Individual Life
    • International: life insurance and retirement products in Japan and other markets
  3. 03 who it serves

    Customers

    • Individuals in the U.S. and Japan
    • Employers and plan sponsors
    • Institutional investors
  4. 04 how money comes in

    How it earns

    • Total revenue $60,774M (2025)
    • Premiums, policy charges and fees, net investment income and asset management fees
    • Segment AOI before taxes $6,637M

How the business makes money

  • International Businesses are mostly Japan.
  • Closed Block division holds legacy participating policies.
  • $1.0B buyback authorized for 2026.

Government & regulation around the business

Non-market factors from the company’s filings: what governments and regulators fund, buy, set, approve or restrict, and which part of the flow above each one touches.

Prudential’s insurers exceed regulatory capital minimums; tariffs and trade retaliation are listed risks.

  • Approvals & licenses

    State insurance regulation

    All insurance subsidiaries have capital above regulatory minimums.

    Constrains the businessTouches: Activities · How it earns

    Source: Form 10-K (FY2025)

  • Trade & export rules

    Tariffs

    Economic effects of tariffs and retaliation are a listed risk.

    Constrains the businessTouches: How it earns

    Source: Form 10-K (FY2025)

Revenue by segment (FY2025)

Unit: $M — bar length = revenue, (%) = share of total company revenue

  • Retirement Strategies

    3,445 (42%)
  • International Businesses

    3,247 (40%)
  • PGIM

    878 (11%)
  • Group Insurance

    381 (5%)
  • Individual Life

    260 (3%)

Source: Form 10-K (FY2025) Adjusted operating income before income taxes by segment; Corporate and Other −$1,574M; total $6,637M.

10

Contract structureSite analysisShow

Short-term or spot sales carry different earnings quality than long-term or auto-renewing contracts — this shows how the company actually contracts with its customers.

11

Alliances & capital tiesSite analysisShow

Equity stakes, joint ventures, and strategic partnerships disclosed across the 10-K, 8-Ks, and proxy statement.

  • Pending or recent acquisition

    CNP Assurances

    Definitive agreements (October 20, 2026) to sell Prudential of Brazil and Prudential of Mexico for about $4.025B in cash; closing expected in the second half of 2027.

    Source: Form 8-K (2026-10-20) — Item 8.01

12

Customers & suppliersSite analysis

Who the company sells to and buys from. Companies rarely name either, so named counterparties come only from the company's own filings and press releases; otherwise this lists the concentration figures the 10-K discloses.

Customers

Individuals, employers, plan sponsors and institutional investors.

Named by the company

No single customer is named as material.

Suppliers

Distribution partners and reinsurers.

Named by the company

No single supplier is named as material.

13

Competitors & peersSite analysis

Competitors the 10-K names, and the peer group the company itself chose in its proxy statement. Nothing here is this site's own pick.

Prudential competes with large insurers, asset managers, diversified financial institutions and private equity firms; the 10-K does not name them.

Competitors named in the 10-K

No competitor is named in the 10-K.

Peer group the company chose

Peer group, from the proxy statement. Peers are companies the board considers comparable — for example when setting executive pay — not necessarily direct competitors.

20-company compensation peer group from the 2026 proxy statement.

Source: Proxy statement (2026)

Company names link to this site’s analysis where one exists; “site ↗” opens the company’s own website.

14

Six years of financialsFrom SEC data

Each chart's axis holds a single unit (never mixing dollars, %, and $/share). The table's per-period header links to the filing the numbers came from.

Total revenue over time

Unit: $M

Source: each period's Form 10-K (SEC EDGAR). Latest: filed 2026-02-12

Profit over time (operating → net)

Unit: $M

  • Pretax income
  • Net income

Source: each period's Form 10-K (SEC EDGAR). Latest: filed 2026-02-12

Cash flow over time

Unit: $M (below zero = cash went out)

  • Operating CF
  • Investing CF
  • Free CF

formulacash flow from operations − capital expenditures

termsFree cash flow (FCF) · Cash flow from operations (operating CF) · Capital expenditures (capex)

Source: each period's Form 10-K (SEC EDGAR). Latest: filed 2026-02-12

Financial stability & capital efficiency

Unit: %

  • Equity ratio
  • ROE

formulatotal equity ÷ total assets × 100 (as reported in the 10-K)

termsStockholders’ equity · Total assets

formulanet income ÷ average equity (beginning + ending, ÷2) × 100 (as reported in the 10-K)

termsNet income (attributable to the company) · Stockholders’ equity

Earnings per share (EPS) and dividend per share

Unit: $

  • EPS
  • Dividend per share

Source: each period's Form 10-K (SEC EDGAR). Latest: filed 2026-02-12

Line itemFY2020In next year’s 10-KFY202110-K on EDGAR ↗FY202210-K on EDGAR ↗FY202310-K on EDGAR ↗FY202410-K on EDGAR ↗FY202510-K on EDGAR ↗
Income statement ($M)
Revenue57,03371,24756,88153,97970,40560,774
Pretax income-32310,835-1,8923,0723,2094,656
Net income (attributable)-3748,868-1,6472,4882,7273,576
Revenue growthcalc(this year’s revenue − last year’s revenue) ÷ last year’s revenue × 100—24.9%-20.2%-5.1%30.4%-13.7%
Net margincalcnet income attributable to the company ÷ revenue × 100-0.7%12.4%-2.9%4.6%3.9%5.9%
Balance sheet ($M)
Total assets940,722937,582689,029721,212735,587773,740
Total equity68,21061,87630,93428,11028,18732,787
Interest-bearing debtSum of short- and long-term borrowings, notes/bonds payable19,71818,62219,90818,88219,18718,856
Equity ratio7.2%6.6%4.4%3.9%3.8%4.2%
ROE-0.6%13.7%-3.6%8.5%9.8%11.9%
Cash flow ($M)
Operating CF8,3689,8125,1586,5108,5026,271
Investing CF-16,210-5,342-7,638-12,122-28,585-25,892
Financing CF4,883-3,0114,9337,73919,39420,773
Cash and equivalents13,70112,88817,25119,41918,49719,712
Per share & other
EPS ($)-1.0022.40-4.496.747.509.99
BVPS ($)170.08164.4483.6077.4578.6193.23
Dividend per share ($)4.404.604.805.005.205.40
Payout ratiocalcdividend per share ÷ diluted EPS × 100—20.5%—74.2%69.3%54.1%
P/E (x)—4.8—15.415.811.3
P/B (x)calcfiscal year-end closing price ÷ book value per share0.460.661.191.341.511.21

P/B and EV/EBITDA use each period’s period-end (fiscal year-end) figures, not the current share price. Periods below 1x are shown in red. Figures without a "calc" tag are as reported in the Form 10-K (the consolidated financial statements and, for older years, earlier 10-Ks), pulled automatically from SEC EDGAR. Where a later filing restated a prior period, the restated figure is used.

Last 8 quarters

Three-month figures from 10-Q filings. Change is versus the same quarter a year earlier. Newest quarter on top.

Quarter endedRevenueNet incomeDiluted EPS
2026-09-30$14.45B-19.2%$1.39B-3.0%$3.96
2026-06-30$15.66B+14.1%$985M+84.8%$2.80
2026-03-31$15.53B+15.3%$597M-15.6%$1.68
2025-12-31 †$15.69B+25.3%$905M—
2025-09-30$17.89B$1.43B$4.01
2025-06-30$13.73B$533M$1.48
2025-03-31$13.47B$707M$1.96
2024-12-31 †$12.52B−$57M—

† Fourth quarter = the 10-K’s annual figure minus the first three quarters; quarterly EPS isn’t derived this way because share counts change during the year.

15

Measures that fit this businessFrom SEC data

ROIC and free cash flow don’t suit an insurer, so these are the usual yardsticks instead.

PGIM assets under management
$1.609 trillion

December 31, 2025

PICA RBC ratio
409%

Most recent statutory year-end

As stated by the company: Form 10-K (FY2025)

MeasureFY2020FY2021FY2022FY2023FY2024FY2025
Return on equityNet income ÷ stockholders’ equity.-0.6%13.7%-3.6%8.5%9.8%11.9%
Premiums earned growthChange from the prior year.—9.0%7.4%-25.0%56.8%-28.2%
Claims and benefits ÷ premiums earnedNot a combined ratio: underwriting expenses are excluded, and life insurers’ benefits run higher by design.112.6%111.9%111.9%113.0%109.8%114.4%
Equity ÷ total assetsThe accounting cushion. Regulatory capital ratios are listed separately above when the filing states them.7.2%6.6%4.4%3.9%3.8%4.2%

Computed from SEC XBRL figures. A dash means the company doesn’t tag that figure or the result fell outside a plausible range. Tagging differs between filers, so check the filing before comparing two companies closely.

16

Is ROIC above WACC?From SEC data

ROIC (the return on money invested in the business) above WACC (the cost of raising that money) means the company is creating value. WACC is an estimate, so its assumptions can be adjusted below.

Banks, insurers, and similar financial companies aren’t compared this way, since deposits/policies are the business itself and debt can’t be cleanly separated from operating capital.

17

What the price implies (DCF)From SEC data

A company's value can be written as its free cash flow divided by (cost of capital − perpetual growth). Working that backwards from the market's valuation shows how much growth the share price assumed — compared here with the company's actual past growth.

Not applied to banks, insurers, and similar financial companies: their operating cash flow includes deposits or premiums held for customers, so it isn’t free cash flow available to investors.

18

Earnings qualityFrom SEC dataShow

The same reported profit can mean different things depending on whether it's backed by cash, driven by the core business, or the result of a one-off item. Four checks below.

Financial companies’ operating cash flow behaves differently from an operating company’s, so this analysis doesn’t apply.

19

Who holds the sharesFrom SEC dataShow

How much of the stock large institutional investors report owning on SEC Form 13F, how much the directors and executive officers hold (and how much of the vote they control), and roughly how much is left for individual investors. Shown next to beta so the holder mix can be read alongside how much the stock swings.

Institutions, insiders and everyone else, 13F holdings as of 2026-06-30

“Everyone else” is what remains after shares reported on Form 13F and shares held by directors and executive officers: mostly individual investors, plus non-insider families or foundations and smaller or foreign institutions. The figures have different dates and 13F reports count some shares twice — read it as an approximate split.

Held by 13F filers
63.4%
Directors & officers (shares)
<1%
Everyone else (est.)
36.6%

individuals and other non-13F holders

Directors & officers (voting power)
<1%

no separate voting figure; shown as shares

Institutional-ownership rank
400 of 416

1 = most institutional; 96% of covered companies have more

Beta (adjusted)
0.86

above 1 = swings more than the market

  • 218.8M shares reported by 1,409 13F filers ÷ 345.0M shares outstanding on 2026-07-31. Option positions are excluded.
  • Directors and executive officers as a group, from the proxy statement’s beneficial-ownership table (percentage computed from the group’s share count ÷ shares outstanding); includes shares they can acquire within 60 days.
  • A large “everyone else” share can still reflect a family, trust or foundation stake held outside the board; check the proxy statement’s 5% holders.

Sources: SEC Form 13F data set (holdings as of 2026-06-30) · Form DEF 14A filed 2026-03-26 (beneficial ownership table) · Form 10-Q cover page (shares outstanding as of 2026-07-31)

20

Strengths & weaknessesSite analysis

Strengths

  1. 1. Scale in asset management

    PGIM manages about $1.609T of assets.

    Evidence: Form 10-K (FY2025)

  2. 2. Pension risk transfer leader

    Describes itself as a leader in pension risk management solutions.

    Evidence: Form 10-K (FY2025)

  3. 3. Earnings recovery

    Net income rose from a $1,647M loss (2022) to $3,576M (2025).

    Evidence: Form 10-K (FY2025)

Weaknesses

  1. 1. Japan conduct issue

    New sales at Prudential of Japan suspended from February 9, 2026, extended through November 5, 2026.

    Evidence: Form 10-Q (quarter ended 2026-06-30)

  2. 2. Volatile GAAP results

    Losses in 2020 and 2022 from realized investment losses and market-risk items.

    Evidence: Form 10-K (FY2025)

  3. 3. Shrinking book value

    Equity fell from $68,210M (2020) to $32,787M (2025).

    Evidence: Form 10-K (FY2025)

21

What draws investors to itSite analysis

Why the stock can look attractive to investors — each point paired with what has to hold for it to stay true, and the opposing view. This is this site's analysis, not a recommendation to buy or sell.

P/E (FY2025)

11.3x

Price at fiscal year-end ÷ diluted EPS

Dividend yield (FY2025)

4.78%

Dividends per share ÷ fiscal year-end price

Payout ratio (FY2025)

54%

Dividends per share ÷ diluted EPS

  1. 1. Capital return

    Dividends rose from $4.40 (2020) to $5.40 (2025) per share; $1.0B buyback authorized for 2026.

    What has to hold
    Japan issue is contained.
    The other side
    Earnings volatility.

    Evidence: Form 10-K (FY2025)

  2. 2. Portfolio simplification

    Selling Brazil and Mexico for about $4.0B.

    What has to hold
    Proceeds are redeployed well.
    The other side
    Loss of Brazil growth.

    Evidence: Form 8-K (2026-10-20) — Item 8.01

22

ResilienceSite analysisShow

How well the company could absorb a bad year: its financial buffer, how its revenue and profit held up in the worst year on record, and what the 10-K says about the business's exposure to shocks. Figures and filing statements only — no overall rating.

1. Financial buffer (FY2025)

For an insurer or bank, debt-coverage ratios like these don’t describe its ability to absorb losses — that depends on its capital, reserves, and investment portfolio, which are covered in part 3 below.

2. Worst year in the record, and the recovery

FigureWorst year-over-year changeBack to the prior level?
Revenue-20.2% in FY2022 ($71.25B → $56.88B)Not yet, as of FY2025
Net income-118.6% in FY2022 ($8.87B → −$1.65B)Not yet, as of FY2025

Covers only the 6 fiscal years on record (FY2020–FY2025), which may not include a full recession — the worst year here isn’t necessarily how the company would fare in a severe downturn.

3. Business resilience (from the 10-K)

  • Segment earnings stability

    Segment adjusted operating income was $5,599M–$6,637M in 2023–2025.

    Source: Form 10-K (FY2025)

24

Risks (including geopolitical)Site analysis

Starting from the 10-K's Risk Factors section, organized by category — geopolitical, currency, raw materials, regulatory, disaster, and more — with impact and likelihood assessed by this site.

Risk map

Vertical = impact on results, horizontal = likelihood. Upper right = most severe. Numbers match the list below (placement is this site’s own assessment).

Impact
High
12
Med
45
3
Low
LowMedHigh

Likelihood →

"Company disclosure" vs. "this site’s assessment"

The description and mitigation for each risk are this site’s summary of the 10-K’s "Risk Factors" section. Impact and likelihood are this site’s own assessment, not the company’s — where the company discloses its own likelihood assessment, that is noted in the summary.

Impact is judged from how large the affected business is relative to total revenue/profit, and from the risk’s track record of moving results in the past. Likelihood is judged from the filing’s wording and the current business environment (already occurring, or recurring). See the rating criteria.

  1. 1Governance & quality

    Japan sales misconduct

    Company disclosure (summarized from the 10-K)
    FSA onsite inspections of Prudential of Japan and Prudential Holdings of Japan are ongoing.
    Company’s stated mitigation
    Not stated in the filings.
    This site’s assessment
    Impact High / Likelihood High
  2. 2FX & interest rates

    Rates, spreads and yen

    Company disclosure (summarized from the 10-K)
    Profitability depends on interest rates, credit spreads, equity markets and Japanese yen exposure.
    Company’s stated mitigation
    Derivative strategies are employed in the context of our risk management framework to enhance our ability to manage interest rate and currency risk exposures of the asset portfolio relative to the liabilities and to manage credit and equity positions in the investment portfolios.
    This site’s assessment
    Impact High / Likelihood High
  3. 3Competition & technology shift

    Insurers, asset managers and private equity

    Company disclosure (summarized from the 10-K)
    Competes with large insurers, asset managers and private equity firms.
    Company’s stated mitigation
    Not stated in the filings.
    This site’s assessment
    Impact Med / Likelihood High
  4. 4Law & regulation

    Insurance and investment regulation

    Company disclosure (summarized from the 10-K)
    Loss of QPAM status or other exemptions could affect investment management.
    Company’s stated mitigation
    Not stated in the filings.
    This site’s assessment
    Impact Med / Likelihood Med
  5. 5M&A & integration

    Divestiture execution

    Company disclosure (summarized from the 10-K)
    Brazil and Mexico sale needs regulatory approvals.
    Company’s stated mitigation
    Not stated in the filings.
    This site’s assessment
    Impact Med / Likelihood Med

25

What changed in the risk factorsFrom SEC data

Paragraphs in the latest 10-K's Risk Factors that have little overlap with the year before, and paragraphs that were dropped.

New or substantially reworded (5)

  • The types of operational risks that may impact the Company include, among others, the following:

  • • Costs and security risks associated with maintaining, upgrading, or replacing our information technology, including legacy systems, could exceed our expectations or we may be required to dedicate additional resources to these activities.

  • The risks identified above could be exacerbated by agentic AI, which, acting without supervision, could take actions harmful to the Company or our customers.

  • Our ability to successfully execute on strategic transactions is subject to risks . Read more

    We have in the past considered and continue to consider a range of strategic transactions, which could include acquisitions, joint venture, divestitures, spin-offs, reinsurance and other corporate transactions. Our strategy for long-term growth, productivity and profitability depends, in part, on our ability to successfully execute on and realize the expected benefits from these types of transactions. Any of these types of transactions could be material, be difficult to implement, disrupt our business, or change our business profile, focus or strategy significantly.

  • • Current Market Conditions . The imposition of tariffs and retaliatory actions could result in, among other things, rising interest rates, significant equity market declines, stagnant economic growth and high inflation, which could adversely impact our liquidity and capital positions, cash flows, results of operations, and financial position. For example, the combination of stagnant economic growth and high inflation would increase investment risk, including the underperformance of investments in more leveraged companies or companies exposed to weaker consumers. Also, the statutory capital of certain of our insurance subsidiaries could be negatively affected by such things as increased reserve requirements, which could be caused by equity market declines, and asymmetrical and non-economic statutory accounting impacts from rising rates.

No longer in the text (2)

  • Our operations are exposed to the risk of loss resulting from inadequate or failed processes or systems, human error or misconduct, and as a result of external events.

  • An operational risk failure may result in one or more actual or potential impacts to the Company. Read more

    Operational risk may be elevated as a result of significant changes to how the Company operates, including organizational changes and transformation efforts underway that increase execution risk. See “Management’s Discussion and Analysis of Financial Condition and Results of Operations—Overview” for additional information regarding our business transformation efforts.

Matched automatically, quoted as filed, and may include rewording of an existing risk. Compares Item 1A of the 10-K filed Feb 12, 2026 ↗ with the 10-K filed Feb 13, 2025 ↗.

26

What to watch going forwardSite analysis

  • Resumption of new sales at Prudential of Japan and FSA findings.
  • Closing of the CNP sale.
  • 2026 buybacks under the $1.0B authorization.

27

Source documentsShow

This page's financial figures come from the Form 10-Ks listed below. Check the original filings for full detail.

Last updated

Analysis last edited: November 1, 2026 · Financial data fetched: November 1, 2026 09:44 (SEC EDGAR) · Source 10-K filed: February 12, 2026

Built on10-K FY2025 · filed 2026-02-12Proxy statement (2026)

Next update expectedAfter FY2026’s 10-K is filed (roughly 60–90 days after fiscal year end (sooner for larger filers)), financials and analysis will be refreshed.

This page is this site’s own analysis based on public information, and does not represent Prudential Financial’s views. It is not a recommendation to buy or sell any security, and this site does not guarantee the accuracy of any figure or statement here. Always verify against the original source documents before making an investment decision.