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NASDAQ: INTU · Application Software

Intuit

Intuit, based in Mountain View, California, makes QuickBooks accounting and business software, TurboTax tax preparation, Credit Karma personal finance and ProTax software for accountants. In fiscal 2026 (year ended July 31, 2026) it reported two segments: Global Business Solutions ($12,864 million of revenue, +16%), led by QuickBooks Online and online services such as payroll and payments, and Consumer ($8,584 million), comprising TurboTax ($5,296 million), Credit Karma ($2,641 million) and ProTax ($647 million). Revenue rose 14% to $21,448 million and net income rose 18% to $4,566 million (diluted EPS $16.46). In May 2026 Intuit announced a restructuring that cuts about 17% of its full-time workforce. In March 2026 a federal appeals court vacated an FTC order over its 'free' TurboTax advertising.

Last updated

Analysis last edited: October 25, 2026 · Financial data fetched: October 25, 2026 09:54 (SEC EDGAR) · Source 10-K filed: September 9, 2026

Built on10-K FY2026 · filed 2026-09-0910-Q (quarter ended 2026-04-30) · filed 2026-05-20Proxy statement (2025)

Next update expectedAfter FY2027’s 10-K is filed (roughly 60–90 days after fiscal year end (sooner for larger filers)), financials and analysis will be refreshed.

01

At a glanceFrom SEC data

Eight headline measures, each placed among the companies covered on this site.

Revenue growth
17.4%

Higher than 84% of 372 non-financial companies

Average yearly growth over the years shown

Operating margin
27.4%

Higher than 77% of 311 non-financial companies

Latest fiscal year (FY2026)

ROIC minus WACC
+9.7 pts

Higher than 71% of 311 non-financial companies

Return on capital above (or below) its estimated cost

Net debt ÷ EBITDA
0.5x

Higher than 28% of 304 non-financial companies

Below 0 means more cash than debt

Cash conversion
1.94x

Higher than 71% of 349 non-financial companies

Operating cash flow ÷ net income

Dividend raises
5 of 5

Years the dividend per share rose, of the last 5

P/E today
21.4x

Latest close 2026-11-04; trailing 12 months to 2026-07-31

Beta
0.65

Above 1 = moves more than the market

Each marker shows where this company sits among the non-financial companies covered on this site, not all listed companies (left = lowest, right = highest). A high position is not automatically good — for net debt ÷ EBITDA, higher means more debt. Details and formulas are in the sections below and in How to read this.

02

Valuation todayFrom SEC data

Price-based measures at the latest close, next to the same measures at the last fiscal year-end.

Share price$364.27close on 2026-11-04

Market cap$97.76B

P/E today
21.4x

At FY2026 year-end: 19.2x

Earnings: trailing 12 months to 2026-07-31

P/B today
5.1x

At FY2026 year-end: 4.5x

Book value at FY2026 year-end

EV/EBITDA today
16.6x

At FY2026 year-end: 14.5x

EBITDA for FY2026

FCF yield today
8.9%

At FY2026 year-end: 10.2%

Free cash flow for FY2026

Dividend yield today
1.3%

Dividends per share for FY2026

“Today” uses the latest closing price (2026-11-04, Yahoo Finance daily closing prices) and shares outstanding at the last fiscal year-end. The rest of this page — including the financial table and ROIC vs. WACC — uses fiscal year-end prices. These are reference figures, not a judgment of whether the stock is cheap or expensive.

03

What changed since last earningsFrom SEC data

The latest reported quarter against the same quarter a year earlier, the balance sheet against the previous quarter-end, and what management said in its latest earnings release.

Quarter ended Jul 31, 2026 (fourth quarter: annual figure minus the first three quarters).

  • Revenue↑ +13.7%$3.83B → $4.35B (vs. a year earlier)
  • Operating margin↑ +2.1 pts8.8% → 10.9% (vs. a year earlier)
  • Net income↓ −4.7%$381M → $363M (vs. a year earlier)
  • Cash↑ +0.5%$4.68B → $4.71B (vs. previous quarter-end)
  • Long-term debt↑ +24.5%$6.16B → $7.67B (vs. previous quarter-end)

Source: Form 10-K ↗ (SEC XBRL). Long-term debt is the tagged long-term debt figure and leaves out short-term borrowings.

From the earnings release of Aug 25, 2026.

Management outlook • Issued

Issued guidance for fiscal 2027. Source sentence
Intuit announced guidance for the full year fiscal 2027 as well as the first quarter of fiscal 2027.

Key changes

  • Full-year revenue up 14% to $21.4B. Source sentence
    Total revenue increased 14 percent to $21.4 billion.
  • GAAP operating income up 20% to $5.9B. Source sentence
    GAAP operating income increased 20 percent to $5.9 billion, and non-GAAP operating income increased 18 percent to $8.9 billion.

Written by AI. A line appears only if its figures and direction match the quoted sentence, which an automatic check confirms. Companies' outlooks are their own and may not be met. Read the release ↗

04

Company profileFrom SEC dataShow

Legal name
INTUIT INC.
Headquarters
MOUNTAIN VIEW, CA
Incorporated in
Delaware
Fiscal year end
07/31
Exchange & ticker
NASDAQ: INTU
Industry
Application Software
CIK
896878

Workforce (as of FY2026 year-end)

  • Employees

    18,600

Source: Form 10-K (FY2026) cover page and business description

05

Earnings calendarFrom SEC dataShow

When the company reports each quarter: the quarter-end date, the day results were released, and when the 10-Q or 10-K was filed.

Next report

Q1 FY2027

Quarter end: October 2026. In past years, Q1 results were released 20–28 days after quarter end (Nov 20, 2025; Nov 21, 2024; Nov 28, 2023). No date has been announced in the sources this site uses.

Reporting pattern

  • Fiscal year ends around July 31.
  • Reports four times a year: three quarterly reports (10-Q) and an annual report (10-K) for Q4.
  • Earnings releases came 20–28 days after quarter end over the last 12 quarters.
QuarterQuarter endedEarnings release (8-K)Report filed (10-Q / 10-K)
Q4 FY2026Jul 31, 2026Aug 25, 2026 (+25 days)Sep 9, 2026 10-K (+40 days)
Q3 FY2026Apr 30, 2026May 20, 2026 (+20 days)May 20, 2026 10-Q (+20 days)
Q2 FY2026Jan 31, 2026Feb 26, 2026 (+26 days)Feb 26, 2026 10-Q (+26 days)
Q1 FY2026Oct 31, 2025Nov 20, 2025 (+20 days)Nov 20, 2025 10-Q (+20 days)
Q4 FY2025Jul 31, 2025Aug 21, 2025 (+21 days)Sep 3, 2025 10-K (+34 days)
Q3 FY2025Apr 30, 2025May 22, 2025 (+22 days)May 22, 2025 10-Q (+22 days)
Q2 FY2025Jan 31, 2025Feb 25, 2025 (+25 days)Feb 25, 2025 10-Q (+25 days)
Q1 FY2025Oct 31, 2024Nov 21, 2024 (+21 days)Nov 21, 2024 10-Q (+21 days)
Q4 FY2024Jul 31, 2024Aug 22, 2024 (+22 days)Sep 4, 2024 10-K (+35 days)
Q3 FY2024Apr 30, 2024May 23, 2024 (+23 days)May 23, 2024 10-Q (+23 days)
Q2 FY2024Jan 31, 2024Feb 22, 2024 (+22 days)Feb 22, 2024 10-Q (+22 days)
Q1 FY2024Oct 31, 2023Nov 28, 2023 (+28 days)Nov 28, 2023 10-Q (+28 days)

Source: SEC EDGAR filing history. Release dates are the dates the earnings release was furnished to the SEC on Form 8-K (Item 2.02), which is normally the day results are announced. For a quarter whose 10-Q or 10-K isn’t filed yet, the date is the latest Item 2.02 8-K since the previous report, which may be a preliminary or other results-related update. Fiscal years are labeled by the calendar year in which they end.

06

Flagship products & servicesSite analysis

  • Global Business Solutions

    QuickBooks and Intuit Enterprise Suite

    Online and desktop accounting with payroll, time tracking, merchant payments, bill pay, checking (via a partner bank) and small business financing.

  • Global Business Solutions

    Mailchimp and online services

    Marketing automation and other online services for small and mid-market businesses.

  • Consumer

    TurboTax

    Online, desktop and assisted (Expert Assist, Full Service) tax preparation and e-filing for consumers.

  • Consumer

    Credit Karma

    Free credit scores and personalized offers for personal loans, credit cards and insurance; earns fees from partners.

  • Consumer

    ProTax

    Professional tax software (ProConnect Tax Online and others) for accountants.

From the Form 10-K, FY2026, year ended 2026-07-31.

U.S. and worldwide share of flagship products/services

The 10-K gives no market share figures.

Reviewed: Form 10-K (FY2026, year ended 2026-07-31)

07

Recent strategic focusSite analysis

Recent developments.

  1. FY2026 results

    Revenue $21,448M (+14%); operating income $5,884M; net income $4,566M; diluted EPS $16.46.

    Source: Form 10-K (FY2026, year ended 2026-07-31)

  2. Restructuring

    On May 20, 2026 Intuit announced a plan to cut about 17% of its full-time workforce, with $300–340M of charges.

    Source: Form 8-K (2026-05-20) — Item 2.05 restructuring plan

  3. FTC case

    On March 20, 2026 the Fifth Circuit vacated the FTC’s TurboTax advertising order; the FTC did not appeal.

    Source: Form 10-K (FY2026, year ended 2026-07-31)

  4. Debt issue

    Issued $1.75B of senior notes due 2031 and 2036 in June 2026.

    Source: Form 8-K (2026-06-11) — Item 8.01 $1.75B senior notes

Capex ÷ D&A (FY2026)

0.94x

Roughly matches depreciation — mostly maintenance/replacement

formulacapital expenditures ÷ depreciation & amortization

e.g.$175M ÷ $187M = 0.94x

termsCapital expenditures (capex) · Depreciation & amortization (D&A)

R&D-to-revenue ratio (FY2026)

15.7%

formularesearch & development expense ÷ revenue × 100

e.g.$3,376M ÷ $21,448M × 100 = 15.7%

termsResearch & development (R&D) · Revenue (net sales)

M&A spend (6-year total)

$9.05B

Latest year: $0

Cash-flow-statement spending on acquisitions, net of cash acquired

Where the money goes, over time

Unit: $M. Capex went from $53M in FY2021 to $175M in FY2026

  • Capex
  • R&D
  • M&A spend

formulacapital expenditures ÷ depreciation & amortization

termsCapital expenditures (capex) · Depreciation & amortization (D&A)

Source: each period's Form 10-K (SEC EDGAR). Latest: filed 2026-09-09

08

Key figures at a glanceFrom SEC data

FY2021–FY2026, 6 years.

Revenue (FY2026)

$21.45B

As reported in the 10-K

Revenue CAGR (5 years)

+17.4%▲favorable

formula(last-period revenue ÷ first-period revenue) ^ (1 ÷ years) − 1

e.g.($21,448M ÷ $9,633M) ^ (1÷5) − 1 = 17.4%

termsCAGR · ^ (exponent) · Revenue (net sales)

Operating margin (FY2026)

27.4%▲favorable

+1.5pt vs. 5 years ago

formulaoperating income ÷ revenue × 100

e.g.$5,884M ÷ $21,448M × 100 = 27.4%

termsOperating income · Revenue (net sales)

ROE (FY2026)

23.6%▲favorable

6-year average: 18.5%

As reported in the 10-K

P/B (FY2026 end)

4.47x

formulafiscal year-end closing price ÷ book value per share

e.g.$316.07 ÷ $70.76 = 4.47x

termsP/B · BVPS

Period-end (fiscal year-end) value, not today's P/B

EV/EBITDA (FY2026 end)

14.5x

formula(market cap + interest-bearing debt − cash and equivalents) ÷ (operating income + depreciation & amortization)

e.g.($84,828M + $7,669M − $4,705M) ÷ ($5,884M + $187M) = 14.5x

termsEV/EBITDA · Market capitalization · Interest-bearing debt · EBITDA · Depreciation & amortization (D&A)

Period-end (fiscal year-end) value, not today's multiple

  • ▲

    Revenue grew +17.4% a year over 5 years (strong growth)

    From $9.63B in FY2021 to $21.45B in FY2026. The annualized rate (CAGR) makes it possible to compare growth pace across companies of different sizes.

  • ▲

    Operating margin improved: 26.0% → 27.4%

    How much operating profit is left per $100 of revenue. It moved +1.5 points over 5 years — pricing power, cost control, and product mix all show up here.

  • ▲

    Equity ratio is 51.6% (a high level of financial stability)

    The share of total assets funded by equity rather than debt. 50%+ is often read as low bankruptcy risk, though the right level varies by industry (real estate and leasing run lower, for instance).

  • ▲

    Free cash flow was positive in 6 of 6 years

    Operating cash flow minus capital expenditures: the cash left over after funding the business’s own investment, available for dividends, buybacks, acquisitions, or debt paydown. A negative year can mean heavy investment, or weak core earnings — worth distinguishing.

  • ▲

    ROE averaged 18.5% over 6 years (latest: 23.6%)

    How much profit was generated on shareholders’ equity. Roughly 10%+ is often cited as solid for a U.S. company, though this varies a lot by industry and capital intensity.

09

Business modelSite analysis

Sells subscriptions and per-return software for bookkeeping, payroll, payments and taxes, and earns referral fees when Credit Karma members take loans, cards or insurance.

How money and goods flow at Intuit
  1. 01 what it draws on

    Inputs & resources

    • About 18,600 employees in seven countries plus about 12,300 seasonal tax-season employees
    • Public cloud (AWS, Google Cloud) and AI platform
    • Customer financial data
  2. 02 what it does

    Activities

    • Global Business Solutions: QuickBooks Online and Desktop, Intuit Enterprise Suite, payroll, payments, Mailchimp
    • Consumer: TurboTax, Credit Karma, ProTax (ProConnect, Lacerte, ProSeries)
  3. 03 who it serves

    Customers

    • Small and mid-market businesses and accountants
    • Consumers and tax professionals; no customer above 10% of revenue
  4. 04 how money comes in

    How it earns

    • QuickBooks Online Accounting $5,051M
    • Online Services $4,867M
    • Desktop ecosystem $2,946M
    • TurboTax $5,296M; Credit Karma $2,641M; ProTax $647M (FY2026)

How the business makes money

  • FY2026 operating income $5,884M (+20%).
  • Dividends declared $4.80 per share in FY2026; quarterly $1.38 declared August 2026.
  • Restructuring charges of about $300–340M expected for the 17% workforce cut.

Government & regulation around the business

Non-market factors from the company’s filings: what governments and regulators fund, buy, set, approve or restrict, and which part of the flow above each one touches.

Intuit’s payment revenue is recorded net of card interchange fees; its operations follow U.S. and foreign laws.

  • Regulated prices & reimbursement

    Interchange fees

    Merchant payment processing revenue is recorded net of card association interchange fees.

    Constrains the businessTouches: How it earns

    Source: Form 10-K (FY2026)

  • Trade & export rules

    Export controls and sanctions

    Violations of foreign and U.S. laws applying to international operations may bring fines or criminal actions.

    Constrains the businessTouches: Customers

    Source: Form 10-K (FY2026)

Revenue by segment (FY2026)

Unit: $M — bar length = revenue, (%) = share of total company revenue

  • Global Business Solutions

    12,864 (60%)
  • Consumer

    8,584 (40%)

Source: Form 10-K (FY2026, year ended 2026-07-31) Consumer includes TurboTax $5,296M, Credit Karma $2,641M and ProTax $647M.

10

Contract structureSite analysisShow

Short-term or spot sales carry different earnings quality than long-term or auto-renewing contracts — this shows how the company actually contracts with its customers.

11

Customers & suppliersSite analysis

Who the company sells to and buys from. Companies rarely name either, so named counterparties come only from the company's own filings and press releases; otherwise this lists the concentration figures the 10-K discloses.

Customers

Small and mid-market businesses, accountants and consumers.

Named by the company

No customer accounted for 10% or more of revenue.

Suppliers

Public cloud providers (AWS, Google Cloud), payment processors and partner banks.

Named by the company

No single supplier is named as material.

12

Competitors & peersSite analysis

Competitors the 10-K names, and the peer group the company itself chose in its proxy statement. Nothing here is this site's own pick.

Intuit says it faces intense, fragmented competition from large global companies, smaller regional firms, startups and professional service providers, and increasingly from AI providers; the 10-K names no competitors.

Competitors named in the 10-K

The 10-K names no specific competitors.

Peer group the company chose

Compensation peer group (43 technology companies), from the proxy statement. Peers are companies the board considers comparable — for example when setting executive pay — not necessarily direct competitors.

Large technology, software and fintech companies.

Source: Proxy statement (2025)

Company names link to this site’s analysis where one exists; “site ↗” opens the company’s own website.

13

Six years of financialsFrom SEC data

Each chart's axis holds a single unit (never mixing dollars, %, and $/share). The table's per-period header links to the filing the numbers came from.

Revenue over time

Unit: $M

Source: each period's Form 10-K (SEC EDGAR). Latest: filed 2026-09-09

Profit over time (operating → net)

Unit: $M

  • Operating income
  • Pretax income
  • Net income

Source: each period's Form 10-K (SEC EDGAR). Latest: filed 2026-09-09

Margins over time

Unit: %

  • Operating margin
  • Net margin

formulaoperating income ÷ revenue × 100

termsOperating income · Revenue (net sales)

formulanet income attributable to the company ÷ revenue × 100

termsNet income (attributable to the company)

Cash flow over time

Unit: $M (below zero = cash went out)

  • Operating CF
  • Investing CF
  • Free CF

formulacash flow from operations − capital expenditures

termsFree cash flow (FCF) · Cash flow from operations (operating CF) · Capital expenditures (capex)

Source: each period's Form 10-K (SEC EDGAR). Latest: filed 2026-09-09

Financial stability & capital efficiency

Unit: %

  • Equity ratio
  • ROE

formulatotal equity ÷ total assets × 100 (as reported in the 10-K)

termsStockholders’ equity · Total assets

formulanet income ÷ average equity (beginning + ending, ÷2) × 100 (as reported in the 10-K)

termsNet income (attributable to the company) · Stockholders’ equity

Earnings per share (EPS) and dividend per share

Unit: $

  • EPS
  • Dividend per share

Source: each period's Form 10-K (SEC EDGAR). Latest: filed 2026-09-09

Line itemFY202110-K on EDGAR ↗FY202210-K on EDGAR ↗FY202310-K on EDGAR ↗FY202410-K on EDGAR ↗FY202510-K on EDGAR ↗FY202610-K on EDGAR ↗
Income statement ($M)
Revenue9,63312,72614,36816,28518,83121,448
Operating income2,5002,5713,1413,6304,9235,884
Pretax income2,5562,5422,9893,5504,8346,017
Net income (attributable)2,0622,0662,3842,9633,8694,566
Revenue growthcalc(this year’s revenue − last year’s revenue) ÷ last year’s revenue × 100—32.1%12.9%13.3%15.6%13.9%
Operating margincalcoperating income ÷ revenue × 10026.0%20.2%21.9%22.3%26.1%27.4%
Net margincalcnet income attributable to the company ÷ revenue × 10021.4%16.2%16.6%18.2%20.5%21.3%
Balance sheet ($M)
Total assets15,51627,73427,78032,13236,95836,786
Total equity9,86916,44117,26918,43619,71018,992
Interest-bearing debtSum of short- and long-term borrowings, notes/bonds payable2,0346,9146,1206,0385,9737,669
Equity ratio63.6%59.3%62.2%57.4%53.3%51.6%
ROE20.9%15.7%14.1%16.6%20.3%23.6%
Cash flow ($M)
Operating CF3,2503,8895,0464,8846,2078,838
Investing CF-3,965-5,421-922-227-2,318-1,412
Financing CF-3,1761,732-4,269-397-1,510-7,689
Free cash flowcalccash flow from operations − capital expenditures3,1973,7324,8364,6936,1238,663
Cash and equivalents2,5622,7962,8483,6092,8844,705
Per share & other
EPS ($)7.567.288.4210.4313.6716.46
BVPS ($)36.1258.3261.5865.7870.6170.76
Dividend per share ($)2.362.723.123.604.164.80
Payout ratiocalcdividend per share ÷ diluted EPS × 10031.2%37.4%37.1%34.5%30.4%29.2%
P/E (x)70.162.760.862.157.419.2
EV/EBITDA (x)calc(market cap + interest-bearing debt − cash and equivalents) ÷ (operating income + depreciation & amortization)54.148.144.548.543.614.5
P/B (x)calcfiscal year-end closing price ÷ book value per share14.677.828.319.8411.124.47

P/B and EV/EBITDA use each period’s period-end (fiscal year-end) figures, not the current share price. Figures without a "calc" tag are as reported in the Form 10-K (the consolidated financial statements and, for older years, earlier 10-Ks), pulled automatically from SEC EDGAR. Where a later filing restated a prior period, the restated figure is used.

Last 8 quarters

Three-month figures from 10-Q filings. Change is versus the same quarter a year earlier. Newest quarter on top.

Quarter endedRevenueOperating incomeNet incomeDiluted EPS
2026-07-31 †$4.35B+13.7%$475M+40.1%$363M-4.7%—
2026-04-30$8.56B+10.4%$4.02B+8.1%$3.06B+8.7%$11.09
2026-01-31$4.65B+17.4%$855M+44.2%$693M+47.1%$2.48
2025-10-31$3.89B+18.3%$534M+97.0%$446M+126.4%$1.59
2025-07-31 †$3.83B$339M$381M—
2025-04-30$7.75B$3.72B$2.82B$10.02
2025-01-31$3.96B$593M$471M$1.67
2024-10-31$3.28B$271M$197M$0.70

† Fourth quarter = the 10-K’s annual figure minus the first three quarters; quarterly EPS isn’t derived this way because share counts change during the year.

14

Is ROIC above WACC?From SEC data

ROIC (the return on money invested in the business) above WACC (the cost of raising that money) means the company is creating value. WACC is an estimate, so its assumptions can be adjusted below.

ROIC (FY2026)

17.8%

formulaoperating income × (1 − tax rate) ÷ invested capital × 100 *invested capital = interest-bearing debt + total equity (average of beginning/ending)

e.g.$5,884M × (1 − 21%) ÷ $26,172M × 100 = 17.8%

termsOperating income · Effective tax rate · Invested capital · Interest-bearing debt · Total equity

WACC (this site’s estimate)

8.04%

formulacost of equity × equity weight + cost of debt × (1 − tax rate) × debt weight

e.g.Equity weight: $84.83B ÷ ($84.83B + $7.67B) = 91.7%

e.g.Debt weight: $7.67B ÷ ($84.83B + $7.67B) = 8.3%

e.g.WACC: 8.5% × 91.7% + 3.3% × (1 − 21%) × 8.3% = 8.04%

termsCost of equity · Equity weight (E/(D+E)) · Cost of debt · (1 − tax rate) · Debt weight (D/(D+E)) · Market capitalization

ROIC − WACC

+9.7pt▲favorable

Earning more than the cost of capital (ROIC > WACC in 6 of 6 years)

formulaROIC − WACC (positive means the business earns more than its cost of capital)

termsROIC · WACC

How firm is this? With the equity risk premium ±1 point and beta ±0.2, WACC runs 6.6%–9.8% and ROIC − WACC runs +7.9 to +11.1 points. The sign holds across this range. This describes the latest year and does not predict future value creation.

WACC 8.04% is this site’s estimate under the assumptions below (not a figure the company has published)

Risk-free rate
4.95% (10-year Treasury, 2026-11-03)
β
0.65 (price-derived adjusted beta, but correlation with the market is low (R² 0.03), so reliability is limited)
Equity risk premium
5.5%
Cost of equity
8.53%
Cost of debt
3.34%
Tax rate
21% (effective rate, FY2024–FY2026)
Capital structure (equity : debt)
92% : 8%
→ Change assumptions and recalculate

ROIC over time, vs. WACC

Unit: % — bars = each period's ROIC, horizontal line = latest WACC. Bars above the line are green, below are red

  • ROIC (above WACC)
  • ROIC (below WACC)
  • WACC 8.04%

formulaoperating income × (1 − tax rate) ÷ invested capital × 100 *invested capital = interest-bearing debt + total equity (average of beginning/ending)

termsOperating income · Effective tax rate · Invested capital · Interest-bearing debt · Total equity

formulacost of equity × equity weight + cost of debt × (1 − tax rate) × debt weight

termsCost of equity · Equity weight (E/(D+E)) · Cost of debt · (1 − tax rate) · Debt weight (D/(D+E)) · Market capitalization

Try different WACC assumptions

β and the equity risk premium are estimates with a real range of plausible values — move the sliders to check whether ROIC > WACC still holds. The risk-free rate starts at the 10-year Treasury yield on 2026-11-03 (U.S. Treasury).

Initial β: 0.65 (price-derived adjusted beta. Raw β 0.48, R² 0.03, 130 weeks)

formula0.67 × β + 0.33 (β = the slope of weekly stock returns regressed on weekly market returns)

e.g.0.67 × 0.483 + 0.33 = 0.654

termsβ (beta)

Period 2024-05-10–2026-11-04, using S&P 500 ETF (SPY) as the market proxy. Source: Yahoo Finance price history.

Cost of equity8.53%

formularisk-free rate + β × equity risk premium

e.g.5.0% + 0.65 × 5.5% = 8.5%

termsCAPM · Risk-free rate · β (beta) · Equity risk premium (market risk premium)

Market value of equity$84.83B

formulafiscal year-end closing price × shares outstanding (= market cap)

termsMarket capitalization · Market value of equity

Interest-bearing debt$7.67B
Cost of debt3.34%

formulainterest expense ÷ interest-bearing debt × 100 (clamped to 0–10%; falls back to the risk-free rate if there’s no debt)

termsInterest-bearing debt · Risk-free rate

Capital structure (equity weight : debt weight)92% : 8%

15

What the price implies (DCF)From SEC data

A company's value can be written as its free cash flow divided by (cost of capital − perpetual growth). Working that backwards from the market's valuation shows how much growth the share price assumed — compared here with the company's actual past growth.

Growth the price implies (price on 2026-11-04)

-0.6%

Perpetual FCF growth: g = r − FCF ÷ EV = 8.0% − 8.6%

Past FCF growth (FY2021–FY2026)

+22.1%

Compound annual rate, 5 years

Past revenue growth (FY2021–FY2026)

+17.4%

Compound annual rate, 5 years

Inputs (FY2026): free cash flow $8.66B (operating CF − capex); enterprise value $100.73B = market cap $97.76B (latest close, 2026-11-04) + debt $7.67B − cash and short-term investments $4.71B; r = WACC of 8.0% using this page’s default assumptions (β 0.65, risk-free 5.0%, market premium 5.5%).

Three WACC scenarios

The same calculation under cautious, base and optimistic cost-of-capital assumptions (risk-free rate fixed at the 10-year Treasury yield). Pick one to load it into the sliders below.

Try your own assumptions

V = FCF ÷ (r − g). It starts at the implied growth rate, where the theoretical value equals today’s enterprise value.

Theoretical enterprise value

$100.73B

FCF $8.66B ÷ (8.0% − -0.6%)

Theoretical ÷ actual enterprise value

1.00x

Above 1x: these assumptions value the business above the market did

How sensitive the answer is

Theoretical ÷ actual enterprise value for each combination of r and g.

g \ r6.0%7.0%8.0%9.0%10.0%
0%1.43x1.23x1.08x0.96x0.86x
2%2.15x1.72x1.43x1.23x1.08x
4%4.30x2.87x2.15x1.72x1.43x
6%—8.60x4.30x2.87x2.15x
8%———8.60x4.30x

A simplified model for seeing what the market price assumes, not a forecast or a target price. It treats free cash flow as growing at one constant rate forever; the result swings widely with small changes in r and g, and is undefined when g reaches r. Free cash flow here is operating cash flow minus capex, which is after interest — a full DCF of enterprise value would use cash flow before interest. Market cap uses the latest close (2026-11-04) × shares at fiscal year-end; free cash flow and WACC inputs are from the latest fiscal year.

16

Earnings qualityFrom SEC dataShow

The same reported profit can mean different things depending on whether it's backed by cash, driven by the core business, or the result of a one-off item. Four checks below.

  • ✓

    Operating CF ÷ net income: averages 1.79x

    Profit is backed by cash coming in.

  • ✓

    Accrual ratio (latest): -11.6%

    A small share of profit rests on accounting estimates.

  • ✓

    Core-earnings share (operating income ÷ pretax income): 98%

    Most profit comes from core operations.

  • ✓

    Days sales outstanding: 15 → 10 days

    No major slowdown in collecting on sales.

Operating CF vs. net income

Unit: $M — operating CF above net income means profit is backed by cash

  • Operating CF
  • Net income

formulacash flow from operations ÷ net income attributable to the company

termsCash flow from operations (operating CF) · Net income (attributable to the company)

formula(net income − operating CF) ÷ average total assets × 100

termsNet income (attributable to the company) · Cash flow from operations (operating CF) · Total assets

Source: each period's Form 10-K (SEC EDGAR). Latest: filed 2026-09-09

Profit bridge (FY2026)

Unit: $M — what moved profit from operating income to net income

  • Profit (each stage)
  • Pushed profit up
  • Pushed profit down

formulaoperating income ÷ income before income taxes × 100

termsOperating income · Income before income taxes (pretax income)

Source: each period's Form 10-K (SEC EDGAR). Latest: filed 2026-09-09

Receivables & inventory days

Unit: days — days grow when receivables or inventory build up faster than sales

  • Days sales outstanding

formulaaverage receivables (opening + closing ÷ 2) ÷ revenue × 365

termsAccounts receivable · Revenue (net sales)

formulaaverage inventory (opening + closing ÷ 2) ÷ cost of revenue × 365

termsInventory · Cost of revenue (COGS)

Worked examples (latest period)

formulacash flow from operations ÷ net income attributable to the company

e.g.$8,838M ÷ $4,566M = 1.94x

termsCash flow from operations (operating CF) · Net income (attributable to the company)

formulaoperating income ÷ income before income taxes × 100

e.g.$5,884M ÷ $6,017M × 100 = 98%

termsOperating income · Income before income taxes (pretax income)

formulaaverage receivables (opening + closing ÷ 2) ÷ revenue × 365

e.g.($530M + $625M) ÷ 2 ÷ $21,448M × 365 = 10 days

termsAccounts receivable · Revenue (net sales)

formulaaverage inventory (opening + closing ÷ 2) ÷ cost of revenue × 365

termsInventory · Cost of revenue (COGS)

17

Who holds the sharesFrom SEC dataShow

How much of the stock large institutional investors report owning on SEC Form 13F, how much the directors and executive officers hold (and how much of the vote they control), and roughly how much is left for individual investors. Shown next to beta so the holder mix can be read alongside how much the stock swings.

Institutions, insiders and everyone else, 13F holdings as of 2026-06-30

“Everyone else” is what remains after shares reported on Form 13F and shares held by directors and executive officers: mostly individual investors, plus non-insider families or foundations and smaller or foreign institutions. The figures have different dates and 13F reports count some shares twice — read it as an approximate split.

Held by 13F filers
88.8%
Directors & officers (shares)
2.5%
Everyone else (est.)
8.7%

individuals and other non-13F holders

Directors & officers (voting power)
2.5%

no separate voting figure; shown as shares

Institutional-ownership rank
212 of 416

1 = most institutional; 51% of covered companies have more

Beta (adjusted)
0.65

above 1 = swings more than the market

  • 243.0M shares reported by 1,747 13F filers ÷ 273.5M shares outstanding on 2026-05-14. Option positions are excluded.
  • Directors and executive officers as a group, from the proxy statement’s beneficial-ownership table; includes shares they can acquire within 60 days.
  • A large “everyone else” share can still reflect a family, trust or foundation stake held outside the board; check the proxy statement’s 5% holders.

Sources: SEC Form 13F data set (holdings as of 2026-06-30) · Form DEF 14A filed 2025-11-26 (beneficial ownership table) · Form 10-Q cover page (shares outstanding as of 2026-05-14)

18

Strengths & weaknessesSite analysis

Strengths

  1. 1. Consistent growth

    Revenue grew from $9,633M (FY2021) to $21,448M (FY2026); diluted EPS from $7.56 to $16.46.

    Evidence: Form 10-K (FY2026, year ended 2026-07-31)

  2. 2. QuickBooks Online momentum

    QuickBooks Online Accounting revenue rose 23% in FY2026.

    Evidence: Form 10-K (FY2026, year ended 2026-07-31)

  3. 3. Rising dividends

    Dividends declared per share rose from $2.36 (FY2021) to $4.80 (FY2026).

    Evidence: Form 10-K (FY2026, year ended 2026-07-31)

Weaknesses

  1. 1. Seasonality

    Consumer revenue is concentrated in the January–April tax season.

    Evidence: Form 10-K (FY2026, year ended 2026-07-31)

  2. 2. Higher debt

    Interest-bearing debt rose to about $7.7B at July 31, 2026 (incl. $1.25B short-term).

    Evidence: Form 10-K (FY2026, year ended 2026-07-31)

19

What draws investors to itSite analysis

Why the stock can look attractive to investors — each point paired with what has to hold for it to stay true, and the opposing view. This is this site's analysis, not a recommendation to buy or sell.

P/E (FY2026)

19.2x

Price at fiscal year-end ÷ diluted EPS

Dividend yield (FY2026)

1.52%

Dividends per share ÷ fiscal year-end price

Payout ratio (FY2026)

29%

Dividends per share ÷ diluted EPS

FCF yield (FY2026)

10.2%

(Operating CF − capex) ÷ market cap

  1. 1. Platform growth

    Online ecosystem revenue grew 19% in FY2026.

    What has to hold
    Small businesses keep adopting online tools.
    The other side
    AI competitors.

    Evidence: Form 10-K (FY2026, year ended 2026-07-31)

  2. 2. Shareholder returns

    Rising dividends and share count down from 282M (FY2022) to 268M (FY2026).

    What has to hold
    Cash flow keeps growing ($8.8B operating cash flow in FY2026).
    The other side
    Debt rose.

    Evidence: Form 10-K (FY2026, year ended 2026-07-31)

Fiscal years end July 31. Acquisition spending was $3.1B in FY2021 and $5.7B in FY2022, which raised assets and debt in those years.

20

ResilienceSite analysisShow

How well the company could absorb a bad year: its financial buffer, how its revenue and profit held up in the worst year on record, and what the 10-K says about the business's exposure to shocks. Figures and filing statements only — no overall rating.

1. Financial buffer (FY2026)

Cash & short-term investments ÷ debt due within a year

3.8x

$4.71B vs. $1.25B

Interest coverage (operating income ÷ interest expense)

23.0x

$5.88B vs. $256M

Free cash flow ÷ dividends paid

6.4x

$8.66B vs. $1.35B (FCF = operating CF − capex)

2. Worst year in the record, and the recovery

FigureWorst year-over-year changeBack to the prior level?
RevenueNo decline in the record—
Operating incomeNo decline in the record—

Covers only the 6 fiscal years on record (FY2021–FY2026), which may not include a full recession — the worst year here isn’t necessarily how the company would fare in a severe downturn.

3. Business resilience (from the 10-K)

  • Profitable every year

    Net income rose every year from $2,062M (FY2021) to $4,566M (FY2026) except a flat FY2022.

    Source: Form 10-K (FY2026, year ended 2026-07-31)

22

Risks (including geopolitical)Site analysis

Starting from the 10-K's Risk Factors section, organized by category — geopolitical, currency, raw materials, regulatory, disaster, and more — with impact and likelihood assessed by this site.

Risk map

Vertical = impact on results, horizontal = likelihood. Upper right = most severe. Numbers match the list below (placement is this site’s own assessment).

Impact
High
3
1
Med
24
Low
5
LowMedHigh

Likelihood →

"Company disclosure" vs. "this site’s assessment"

The description and mitigation for each risk are this site’s summary of the 10-K’s "Risk Factors" section. Impact and likelihood are this site’s own assessment, not the company’s — where the company discloses its own likelihood assessment, that is noted in the summary.

Impact is judged from how large the affected business is relative to total revenue/profit, and from the risk’s track record of moving results in the past. Likelihood is judged from the filing’s wording and the current business environment (already occurring, or recurring). See the rating criteria.

  1. 1Competition & technology shift

    AI and new competitors

    Company disclosure (summarized from the 10-K)
    AI is lowering barriers to entry; general-purpose AI providers and others may offer features that address the same needs.
    Company’s stated mitigation
    Not stated in the filings.
    This site’s assessment
    Impact High / Likelihood High
  2. 2Law & regulation

    Regulatory scrutiny of marketing

    Company disclosure (summarized from the 10-K)
    FTC litigation over TurboTax advertising (order vacated in 2026); state settlement of $141M in 2022.
    Company’s stated mitigation
    Not stated in the filings.
    This site’s assessment
    Impact Med / Likelihood Med
  3. 3Information security

    Data security

    Company disclosure (summarized from the 10-K)
    Holds sensitive customer financial data.
    Company’s stated mitigation
    To help protect these systems and data, we have implemented a robust information security program that includes numerous administrative, technical, and physical safeguards.
    This site’s assessment
    Impact High / Likelihood Med
  4. 4Demand & macro

    Small business and credit conditions

    Company disclosure (summarized from the 10-K)
    Credit Karma depends on lending partners’ appetite; small business health drives QuickBooks.
    Company’s stated mitigation
    Not stated in the filings.
    This site’s assessment
    Impact Med / Likelihood Med
  5. 5Labor & workforce

    Restructuring

    Company disclosure (summarized from the 10-K)
    17% workforce reduction and possible site closures announced May 2026.
    Company’s stated mitigation
    Not stated in the filings.
    This site’s assessment
    Impact Low / Likelihood Med

23

What changed in the risk factorsFrom SEC data

Paragraphs in the latest 10-K's Risk Factors that have little overlap with the year before, and paragraphs that were dropped.

New or substantially reworded (1)

  • can be no assurance that our new or enhanced solutions and AI innovations will be successful, adopted, or monetizable or that we will innovate effectively to keep pace with the rapid evolution of AI across the industries in which we compete.

No longer in the text (1)

  • Additionally, our use of Credit Karma member data is subject to an order issued in 2014 by the Federal Trade Commission (FTC) that, among other things, requires maintenance of a comprehensive security program relating to the development and management of new and existing products and services and biennial independent security assessments for 20 years from the date of the order. Our failure to fulfill the requirements of the FTC’s order could result in fines, penalties, enforcement inquiries, investigations and claims, and negatively impact our business and reputation.

Matched automatically, quoted as filed, and may include rewording of an existing risk. Compares Item 1A of the 10-K filed Sep 9, 2026 ↗ with the 10-K filed Sep 3, 2025 ↗.

24

What to watch going forwardSite analysis

  • QuickBooks Online and mid-market (Intuit Enterprise Suite) growth.
  • TurboTax share and pricing; AI-driven competition.
  • Execution of the May 2026 restructuring.
  • Shareholder class actions filed July–August 2026.

25

Source documentsShow

This page's financial figures come from the Form 10-Ks listed below. Check the original filings for full detail.

Last updated

Analysis last edited: October 25, 2026 · Financial data fetched: October 25, 2026 09:54 (SEC EDGAR) · Source 10-K filed: September 9, 2026

Built on10-K FY2026 · filed 2026-09-09Proxy statement (2025)

Next update expectedAfter FY2027’s 10-K is filed (roughly 60–90 days after fiscal year end (sooner for larger filers)), financials and analysis will be refreshed.

This page is this site’s own analysis based on public information, and does not represent Intuit’s views. It is not a recommendation to buy or sell any security, and this site does not guarantee the accuracy of any figure or statement here. Always verify against the original source documents before making an investment decision.